David Oreck advertises Oreck vacuum cleaners via commercials that run on national radio programs.He encourages consumers to "…try my 8-pound Oreck vacuum for free for 30 days," and to return it if they aren't satisfied.He then provides an easy-to-remember toll-free telephone number that consumers can use to place orders.Regarding the AIDA model,the free-trial period and availability of a toll-free number are devices used mainly to

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Direct-response ads can sometimes help promote action by encouraging interested consumers to do something even if they are not ready to make a purchase.

David Oreck Advertises Oreck Vacuum Cleaners Via Commercials That Run