Which of the following is true about measuring the effectiveness of advertising?
A) Advertising is solely responsible for the sales result.
B) A/B testing involves an experiment to test an ad under a specific condition.
C) Market tests are helpful in measuring the effectiveness of advertisements.
D) The judgment of advertising experts is more useful than pretesting the advertising.
E) A/B testing is not suitable for online and digital advertising.
Correct Answer:
Verified
Q240: Which of the following statements about advertising
Q241: In _,print ads must be identified so
Q242: _ are countries that limit the use
Q245: Which country bans any advertising targeted directly
Q246: FRI Phones Inc.always used the services of
Q247: Which of the following questions does NOT
Q248: An advertising manager's job is to
A)manage the
Q249: Which of the following is true of
Q264: _ is the words and illustrations of
Q278: Regarding measuring advertising effectiveness, which of the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents