Which of the following questions does NOT reflect the decisions that marketing managers must make when choosing what media outlet to use for their advertising?

Question

Quizplus · Accepted Answer

Marketing managers choose media outlets to ensure that advertising gets in front of target customers.In doing so,they make decisions about whether the target customers will see the media,what type of promotion objective they have,if the media fits with their promotion objective,and the cost of using the media to reach customers.Advertising allowances are not pertinent here; they are price reductions to firms in the channel to encourage them to advertise or otherwise promote the firm's products locally.

Which of the Following Questions Does NOT Reflect the Decisions