Which of the following is true about sales promotion?
A)It's the promotion manager's responsibility to set sales promotion objectives and policies.
B)It is not likely to be used in the market maturity stage of the product life cycle.
C)Objectives of sales promotion should be developed after the other promotion decisions have been made.
D)Inside specialists or outside consultants handle the sales promotion activities of firms.
E)It decreases the prices that consumers pay by decreasing selling costs.

Question

Quizplus · Accepted Answer

Sales promotion includes such a wide variety of activities that it's difficult for the typical company to develop skill in managing all of them.Specialists in sales promotion have developed,both inside larger firms and as outside consultants.

Which of the Following Is True About Sales Promotion