Early adopters tend to rely on impersonal and scientific information sources,or other innovators,rather than on salespeople.
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Q84: Personal selling is likely to be an
Q87: Producers with well-branded consumer products and well-established
Q89: It is usually too expensive for personal
Q90: Personal selling dominates the promotion mix in
Q91: Early adopters are respected by their peers-and
Q98: "Pulling" a product through a channel of
Q100: The adoption curve shows when different groups
Q101: Promotion is mainly concerned with
A)obtaining a favorable
Q116: The early majority avoid risk by waiting
Q137: _ is communicating information between the seller
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