A telemarketer calls a college student on the phone and offers a one-year subscription to Business Week at a 50 percent discount.This is an example of
A) personal selling.
B) mass selling.
C) publicity.
D) sales promotion.
E) advertising.
Correct Answer:
Verified
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Q127: "Advertising":
A) is the only form of mass
Q128: Which of the following accurately characterizes publicity?
A)It
Q129: Compared with other promotion methods,personal selling
A)is less
Q134: Personal selling
A) involves direct spoken communication between
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