Which of the following involves intentional coordination of every communication from a firm to a target customer to convey a consistent and complete message?
A)integrated marketing communications
B)online marketing
C)branding
D)digital marketing
E)product positioning

Question

Quizplus · Accepted Answer

Integrated marketing communications is the intentional coordination of every communication from a firm to a target customer to convey a consistent and complete message.

Which of the Following Involves Intentional Coordination of Every Communication