A pharmaceutical company plans to introduce a new brand of pain reliever targeted at senior citizens.The company purchases a mailing list containing the names and addresses of elderly people who are known to take pain relievers on a regular basis to deal with chronic ailments such as arthritis.The company then sends informational brochures about the new product to the people on the list,along with a coupon they can return to get a free sample.The names of the people who respond are entered into a special database,and these people are then sent information about other products.This company is engaged in

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Direct marketing is direct communication between a seller and an individual customer using a promotion method other than face-to-face personal selling.This is also called direct-response promotion.

A Pharmaceutical Company Plans to Introduce a New Brand of Pain