The best way to reach innovators is through
A) the mass media.
B) salespeople.
C) local opinion leaders.
D) impersonal and scientific information sources.
E) salespeople and the mass media.
Correct Answer:
Verified
Q242: Which of the following shows the correct
Q244: A producer of disposable diapers is planning
Q246: The adoption curve shows that
A)most new products
Q248: Personal selling is most likely to dominate
Q249: The adoption curve shows
A)when different groups accept
Q250: Which of the following adopter groups is
Q251: Early adopters
A)tend to rely on information sources
Q264: The adoption curve concept is most closely
Q265: The innovators are the group of customers
Q280: Producers and wholesalers that target business customers
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