A producer is likely to focus its promotion effort on stimulating selective demand at which stage in the product life cycle?
A)market introduction
B)market growth
C)market maturity
D)sales decline
E)when primary demand is exhausted

Question

Quizplus · Accepted Answer

In the market growth stage,more competitors enter the market,and promotion emphasis shifts from building primary demand to stimulating selective demand.

A Producer Is Likely to Focus Its Promotion Effort on Stimulating