A marketing manager should never increase the total cost of distribution,even if this would result in a better customer service level for his or her target market.
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Q1: The physical distribution concept is based on
Q2: Better information flows make it easier to
Q3: A firm may spend 50 percent or
Q7: The physical distribution concept seeks to minimize
Q8: Advance information on product availability affects physical
Q14: The PD concept seeks to maximize the
Q15: The total cost approach involves evaluating each
Q16: Logistics costs do not vary between developed
Q16: In countries where physical distribution systems are
Q17: Information technology involves a trade-off because it
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