Which of the following statements about physical distribution is FALSE?
A)Marketers should always try to maximize the customer service level provided,regardless of cost.
B)Physical distribution activities are invisible to most consumers unless something goes wrong.
C)There are trade-offs among costs,the customer service level desired,and sales.
D)Information technology can help marketers improve service and cut costs.
E)In countries with inefficient distribution systems,consumers can face shortages of products they need.

Question

Quizplus · Accepted Answer

There are trade-offs among costs,the customer service level,and sales.Most customers would prefer very good service at a very low price; but that combination is hard to provide because it usually costs more to provide higher levels of service.

Which of the Following Statements About Physical Distribution Is FALSE