A good marketing manager will try to
A)set the desired customer service level before trying to minimize physical distribution costs.
B)minimize the total cost of physical distribution.
C)maximize the level of customer service provided by his or her firm.
D)minimize storing time and costs.
E)provide customers with just-in-time delivery service.

Question

Quizplus · Accepted Answer

Firms work together to decide what aspects of service are most important to customers at the end of the channel.They then focus on finding the least expensive way to achieve the target level of service.

A Good Marketing Manager Will Try to