Ideal market exposure should make a product available widely enough to satisfy target customers' needs but not exceed them.
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Q41: Any contractual channel system-by definition-is also an
Q42: Vertical marketing systems are growing in the
Q42: A "channel captain" is a manager who
Q44: In administered channel systems, vertical cooperation is
Q45: A channel captain helps direct the activities
Q46: Intensive distribution is selling a product through
Q48: Administered and contractual channel systems are vertical
Q50: Intensive distribution is selling through only those
Q53: Intensive distribution covers the broad area of
Q55: Because wholesalers and retailers are closer to
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