A publisher of photography books finds that it is cost-effective to print 10,000 or more at a time.But a bookstore orders only a few copies of each book,since its customers want to select from a wide variety.This example shows
A)why discrepancies of quantity occur.
B)why both discrepancies of quantity and discrepancies of assortment occur.
C)neither discrepancy of assortment nor discrepancy of quantity.
D)why discrepancies of assortment occur.
E)multichannel distribution.

Question

Quizplus · Accepted Answer

The assortment and quantity of products customers want may be different from the assortment and quantity of products companies produce,leading to discrepancies of assortment and quantity.

A Publisher of Photography Books Finds That It Is Cost-Effective