The text suggests that a channel captain should be a
A)strong wholesaler.
B)market-oriented producer.
C)large retailer.
D)Any of these-whoever can provide leadership-might be a channel captain.

Name: The text suggests that a channel captain should be a A)strong wholesaler. B)market-oriented producer. C)large retailer. D)Any of these-whoever can provide leadership-might be a channel captain.
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Question

Quizplus · Accepted Answer

Producers frequently take the lead in channel relations,but sometimes wholesalers or retailers take the lead.

The Text Suggests That a Channel Captain Should Be a