Raymond Weil,a European manufacturer of premium watches,is trying to compete in the U.S.market with other fine watch brands.Its corporate website contains the following notice: "RAYMOND WEIL products are sold by official dealers only.The RAYMOND WEIL International Guarantee is offered exclusively to consumers in possession of a watch purchased from an official dealer." In the United States,Raymond Weil watches are not available in every jewelry or department store.For example,in large cities such as Boston,Washington,D.C.,and San Francisco,there are only three retailers in each city that are official Raymond Weil dealers.Raymond Weil seems to be using
A) intensive distribution.
B) selective distribution.
C) exclusive distribution.
D) extensive distribution.
E) limited distribution.
Correct Answer:
Verified
Q224: Which of the following is true of
Q225: "Selective distribution" means selling through:
A) retailers but
Q227: _ means selling a product only through
Q230: _ means selling a product through only
Q242: Exclusive distribution
A)should generally be used only if
Q243: A convenience product would probably be sold
Q247: A selective distribution policy might be used
Q248: Intensive distribution at the retail level would
Q249: Selling through only one wholesaler or retailer
Q251: Intermediaries are needed LEAST when the desired
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