In international markets, a firm can sell its management and marketing know-how while letting locals own the production and distribution facilities by using
A) licensing.
B) exporting.
C) joint venturing.
D) management contracting.
E) direct investment.

Question

Quizplus · Accepted Answer

Management contracting allows a firm to sell its management expertise to a foreign company that owns the production and distribution facilities, without the firm having to invest directly in those facilities.

In International Markets, a Firm Can Sell Its Management and Marketing