It is easy for marketing managers to predict how long a product or brand will stay in each stage of the product life cycle.

Question

Quizplus · Accepted Answer

While marketing managers can make educated guesses based on market research and previous industry trends, there are always external factors that can influence the speed and trajectory of a product's life cycle. Therefore, it is not always easy to predict with certainty how long a product will stay in each stage of the life cycle.

It Is Easy for Marketing Managers to Predict How Long