Sales growth is faster when a new product is easy to use and its advantages are easy to communicate.
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Q26: Fad products are characterized by popular styles
Q27: A firm may introduce or withdraw a
Q28: It is easy for marketing managers to
Q29: Sales growth is faster when the product
Q30: To fully understand the nature of competition
Q32: A fad is an idea that is
Q33: The length of each stage in the
Q34: The more narrowly we define a product-market,
Q35: Sales growth is usually faster when the
Q36: The probable length of the product life
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