Fad products are characterized by popular styles and they appeal to the mass market.
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Q21: A fad cycle is shorter than a
Q22: The smaller the comparative advantage of a
Q23: Fashion-related products tend to have short life
Q24: The stage of the product life cycle
Q25: The product life-cycle concept tells a manager
Q27: A firm may introduce or withdraw a
Q28: It is easy for marketing managers to
Q29: Sales growth is faster when the product
Q30: To fully understand the nature of competition
Q31: Sales growth is faster when a new
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