In general, top management support is needed for successful new-product development efforts.

Question

Quizplus · Accepted Answer

Top management support provides resources, direction, and commitment to the new-product development process, and helps to ensure that the project aligns with the organization's overall strategy and goals. Without top management support, new-product development efforts may lack funding, expertise, or coordination, which can lead to delays, mistakes, and failures.

In General, Top Management Support Is Needed for Successful New-Product