Brand managers manage specific products, often taking over the jobs formerly handled by an advertising manager.

Name: Brand managers manage specific products, often taking over the jobs formerly handled by an advertising manager.
Brand: Quizplus
Rating: 4.8 (32 reviews)

Question

Quizplus · Accepted Answer

Brand managers focus on the marketing and strategic development of specific products, while advertising managers focus on creating and implementing advertising campaigns. Therefore, brand managers may assume some duties that were traditionally handled by advertising managers.

Brand Managers Manage Specific Products, Often Taking Over the Jobs