The stage of the product life cycle characterized by informative promotion but little customer awareness of a product is:
A) market introduction
B) market growth
C) market maturity
D) sales decline
E) market extinction

Question

Quizplus · Accepted Answer

During the market introduction stage, companies often focus on informative promotion to create awareness and generate interest among potential customers. However, since the product is new, there is little awareness or knowledge about its features and benefits among the target market. Therefore, the best choice is A) market introduction. Choice B) market growth is characterized by increasing demand and expanding distribution, which means that customers are becoming more aware of the product. Choice C) market maturity is a stage where sales growth slows down and competition becomes intense. At this stage, companies often use persuasive promotion to differentiate their products from competitors. Choice D) sales decline is the stage where product sales start to decrease due to factors such as competition or obsolescence. Choice E) market extinction is when a product is no longer profitable and is phased out of the market.

The Stage of the Product Life Cycle Characterized by Informative