In the _____ stage of the product life cycle, organizations focus on building primary demand.
A) market decline
B) market maturity
C) sales decline
D) market growth
E) market introduction

Question

Quizplus · Accepted Answer

In the market introduction stage, organizations focus on building primary demand, creating awareness about the new product and its benefits, and establishing a customer base. This stage is characterized by high marketing and promotion expenses and low sales volume, as the product is still being introduced to the market. Once the product gains acceptance and sales start to increase, it moves on to the market growth stage.

In the _____ Stage of the Product Life Cycle, Organizations