E-commerce jewelry retailer SparklesNow announces a contest,inviting its regular online members to submit contemporary jewelry designs.Winning designs and entries are chosen based on ratings and comments from other members.SparklesNow is using ________ to get new ideas from customers.

Question

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Customers can be a great source of new ideas-and if they suggest the idea,they are more likely to buy it.When a firm actively solicits ideas from customers,it can be called crowdsourcing.In this example,the e-commerce retailer takes this approach to another level.Its community members submit jewelry designs as part of a contest.Winning designs are chosen based on ratings and comments from other members.

E-Commerce Jewelry Retailer SparklesNow Announces a Contest,inviting Its Regular Online