The last step in the new-product development process is:
A) idea generation.
B) commercialization.
C) idea evaluation.
D) development.
E) screening.

Question

Quizplus · Accepted Answer

Commercialization is the final step in the new-product development process, where the product is finally introduced into the market. It involves the launch of the product, advertising, promotion, and distribution. Hence, option B is the correct answer.

The Last Step in the New-Product Development Process Is