National Family Opinion (NFO) contacts several hundred members of its consumer panel and provides them with a printed description of a new chewing gum and its package.Consumers are then given a survey containing several multiple-choice questions about their attitudes toward the new product,based on what they read in the description.The final survey question asks consumers to indicate the likelihood that they would purchase the product.NFO seems to be conducting a(n)
A) market test.
B) concept test.
C) prototype test.
D) sensitivity test.
E) attitude test.
Correct Answer:
Verified
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A)takes place during the screening step
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A)is based on the
Q186: Regarding the idea generation stage of the
Q187: The Consumer Product Safety Commission can
A)back up
Q188: In the idea evaluation stage,
A)an actual product
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