PepsiCo is evaluating an idea for a new "clear cola" by using focus groups made up of young adults to suggest brand names for the proposed product. This is an example of:
A) empowerment.
B) concept testing.
C) market testing.
D) TQM.
E) EDI.

Question

Quizplus · Accepted Answer

Concept testing is the process of gathering feedback on a new product idea before it is brought to market. In this case, PepsiCo is using focus groups to get feedback on a new product idea for a clear cola and to gather potential brand name suggestions.

PepsiCo Is Evaluating an Idea for a New "Clear Cola