A "rollout" happens in the ____ step of the new-product development process.
A) idea generation
B) idea evaluation
C) screening
D) development
E) commercialization

Question

Quizplus · Accepted Answer

A rollout occurs during the commercialization phase of the new-product development process. It is the process of introducing a new product to the market and making it available to consumers. During this phase, the product is manufactured, the marketing plan is executed, and the distribution channels are established.

A "Rollout" Happens in the ____ Step of the New-Product