Rather than leaving new-product development to someone who just happens to be interested in taking the initiative,successful companies put someone in charge.It may be a person,department,or team.Product development is not a casual thing-it's a major component in achieving success.

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Successful Companies

Question 222

Multiple Choice

Successful companies

A) leave the new-product development process to anyone who happens to be interested in taking the initiative.
B) leave the new-product development process only to someone from the sales department.
C) put a person,a team,or a department in charge of the new-product development process.
D) do not allow top-level management to get involved in the new-product development process.
E) do not put anyone in charge of the new-product development process.

Correct Answer: