The "Product" area is concerned with what goods and services are produced,not with decisions about installation,instructions on use,packaging,a brand name,a warranty,or after-sale service.

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Most customers think about a total product in terms of the total satisfaction it provides,which is a combination of excellent service,a physical good with the right features,useful instructions,a convenient package,a trustworthy warranty,and a recognizable brand name.

The "Product" Area Is Concerned with What Goods and Services