To assess products through the eyes of the consumer,managers should focus on
A)tangible product components.
B)production quality.
C)pricing.
D)total satisfaction and benefits for users.
E)eye-catching packaging.

Question

Quizplus · Accepted Answer

The idea of "Product" as potential customer satisfaction or benefits is very important.Many business managers get wrapped up in the technical details involved in producing a product.But most customers think about a product in terms of the total satisfaction it provides.

To Assess Products Through the Eyes of the Consumer,managers Should