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Saxon Shoes Is a Large Independent Shoe Store

Question 123

Multiple Choice

Saxon Shoes is a large independent shoe store.In the men's department,the store offers three different brands of slip-on tassel loafers for men: Bass,priced at $75; Rockport,priced at $125; and Allen Edmonds,priced at $250.In terms of product quality,which of the following is an accurate statement?


A) The Bass shoes have the lowest quality.
B) The Allen-Edmonds shoes have the highest quality.
C) The Rockport shoes have mid-level quality.
D) The quality of the three brands depends on the degree to which they meet the needs of the consumers in the target market.
E) The Allen-Edmonds shoes are first movers in the market.

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