A large U.S. firm produces potato chips, shortening, dishwasher detergent, laundry detergent, shampoo, disposable diapers, and facial tissues. These are the firm's

Question

Quizplus · Accepted Answer

The firm's potato chips, shortening, dishwasher detergent, laundry detergent, shampoo, disposable diapers, and facial tissues make up its product assortment, which is the complete set of all products offered by a company. Product classes refer to broader categories of products, individual products are specific items available for purchase, marketing mix consists of the 4 P’s (product, price, promotion, and place), and product line refers to a group of related products offered by a company.

A Large US