Boatwright College gives manufacturers of clothing and gift items permission to place the college's name and emblem on a wide variety of merchandise.In return,Boatwright is paid a fee for granting this permission.In this case,the Boatwright name and logo are a(n)________ brand.

Question

Quizplus · Accepted Answer

A licensed brand,a special kind of family brand,is a well-known brand that sellers pay a fee to use.

Boatwright College Gives Manufacturers of Clothing and Gift Items Permission