Which of the following statements about packaging is true?
A)Better packaging almost always increases total distribution cost.
B)A package should satisfy not only the needs of final consumers but also those of intermediaries.
C)A package doesn't have much promotion impact at retail stores.
D)A good package can aid in the promotion effort,but it's not as effective as advertising.
E)All these statements are true.

Question

Quizplus · Accepted Answer

Better protective packaging is very important to manufacturers and wholesalers.They sometimes have to pay the cost of goods damaged in shipment.Retailers need protective packaging too.It can reduce storing costs by cutting breakage,spoilage,and theft.Good packages also save space and weight so they are easier to transport,handle,and display.

Which of the Following Statements About Packaging Is True