When selling ____ products, a marketing manager should recognize that consumers have low price sensitivity and the product should have widespread distribution near the probable point of need.
A) homogeneous
B) specialty
C) emergency
D) impulse
E) regularly unsought

Question

Quizplus · Accepted Answer

Emergency products are those for which consumers have low price sensitivity and require widespread distribution to be available when needed, such as first aid kits or fire extinguishers.

When Selling ____ Products, a Marketing Manager Should Recognize That