Gavan and Rebekah want to buy a flat screen TV.They look at several brands in several different stores before finally deciding on a Sharp.The TV set was the most expensive model they saw,but they felt it had better colors and would be more reliable.In this case,the TV is a(n)
A) impulse product.
B) heterogeneous shopping product.
C) emergency product.
D) specialty product.
E) homogeneous shopping product.
Correct Answer:
Verified
Q255: Regarding the organization of the product classes,
Q281: Homogeneous shopping products need
A)widespread distribution near probable
Q283: A consumer is most likely to want
Q284: Heterogeneous shopping products need
A)adequate representation in major
Q285: Specialty products
A)have a number of close substitutes.
B)are
Q287: Lisa Campos was interested in buying a
Q288: For a homogeneous shopping product,a marketing manager
Q289: Consumer products that customers see as basically
Q290: Having a competitive price is likely to
A)be
Q291: When final consumers are willing to spend
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