Consumer product classes
A)are based on how the product will be used.
B)are based primarily on how much effort is actually involved in making a purchase.
C)suggest the type of marketing mix that should be used,while business product classes have little to do with the marketing mix that should be used.
D)are based on how consumers think about and shop for products.
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

Consumer product classes are based on how consumers think about and shop for products.Business product classes are based on how buyers think about products and how they'll be used.

Consumer Product Classes