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How Do Large Companies Engage in Marketing Research Activities

Question 86

Multiple Choice

How do large companies engage in marketing research activities?


A) They often rely on outside specialists and consultants for marketing research projects.
B) They use the results of smaller companies,after modifications.
C) They depend on nonprofit organizations for marketing research.
D) They rely on their salespeople or managers for marketing research.
E) They do not involve marketing managers in their design of marketing research.

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