For raw data to become useful to marketers,they must be
A)stored in a data warehouse.
B)transformed into information and knowledge.
C)gathered from internal company sources.
D)gathered from external sources.
E)communicated to executives through a formal report.

Question

Quizplus · Accepted Answer

Data in raw form are not useful to a marketing manager,so an MIS includes software programs that convert the data to information that is useful to managers.Data become information when they provide answers to questions of "who," "what," "where," "how much," and "when." That information then becomes knowledge when it helps a marketing manager answer "how" and "why" questions.

For Raw Data to Become Useful to Marketers,they Must Be