The extent to which data measure what they are intended to measure is called
A)cross-tabulation.
B)validity.
C)regularity.
D)dependability.
E)confidence.

Name: The extent to which data measure what they are intended to measure is called A)cross-tabulation. B)validity. C)regularity. D)dependability. E)confidence.
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Question

Quizplus · Accepted Answer

Validity concerns the extent to which data measure what they are intended to measure.Validity problems are important in marketing research.

The Extent to Which Data Measure What They Are Intended