Manufacturers and developers are often categorized as intermediaries.
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Q1: In a large company,the "buying center" refers
Q4: Business and organizational customers are selective buyers
Q6: The process of organizational buying is entirely
Q10: Organizational buyers are also referred to as
Q12: A seller's marketing mix should satisfy both
Q13: Like final consumers, organizations make purchases to
Q17: There are more final consumers than business
Q24: Purchasing managers are buying specialists for organizations
Q35: "Multiple buying influence" means that several people
Q36: Multiple-buying influence means that the buyer shares
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