Organizational buyers
A) tend to rely almost totally on salespeople as their source of information.
B) prefer formal procedures for rating vendors over informal approaches like vendor analysis.
C) are likely to search for little additional information if the purchase is unimportant.
D) tend to be more emotional than final consumers,because their jobs are at risk if a problem arises.
E) None of these answers is correct.
Correct Answer:
Verified
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