In trying to deal with complexities arising while making purchase decisions many firms use vendor analysis-a formal rating of suppliers on all relevant areas of performance.The purpose isn't just to get a low price from the supplier but also to lower the total costs associated with purchases.

Solved

Vendor Analysis

Question 191

Multiple Choice

Vendor analysis

A) ensures objectivity by disregarding whether a supplier has been used in the past.
B) emphasizes the emotional factors in a purchase decision.
C) is used less now that multiple buying influence is more common.
D) None of these answers is correct.

Correct Answer: