Which of the following would be most helpful for predicting why a final consumer selects one of several similar brands?
A)population data
B)consumer spending patterns
C)behavioral principles
D)consumer income
E)All of these would be equally helpful.

Question

Quizplus · Accepted Answer

There are general behavioral principles-frameworks-that marketing managers can apply to better understand their specific target markets.

Which of the Following Would Be Most Helpful for Predicting