A busy mom stops at a 7-Eleven store on the way home from work to purchase some bread,milk,and ice cream.What primary economic need is being satisfied by the 7-Eleven?
A)dependability in use
B)economy of purchase
C)efficiency in operation
D)convenience

Question

Quizplus · Accepted Answer

Many firms adjust their marketing mixes for target markets that place a high value on convenience.The example illustrates the economic need of convenience.

A Busy Mom Stops at a 7-Eleven Store on the Way