Which of the following statements about consumer buying behavior is true?
A)Attitudes affect the selective processes,learning,and buying decisions.
B)Many consumers with a favorable attitude toward a product may have no intention to buy it.
C)Beliefs are less action-oriented than attitudes.
D)All these statements are true.

Question

Quizplus · Accepted Answer

Attitudes affect the selective processes,learning,and the buying decisions.Beliefs are not as action-oriented as attitudes.Forecasts for sales would be easier if attitudes were good predictors of intentions to buy,but it's not that simple.

Which of the Following Statements About Consumer Buying Behavior Is