Marketers increasingly hire celebrities and even full-time bloggers to engage consumers in social media discussions about new products.A person who is able to influence followers to try products is a(n)

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An opinion leader is a person who influences others.Some marketing mixes aim especially at opinion leaders,since their opinions affect others and they have many product-related discussions with "followers." The Internet has helped some opinion leaders get more followers and therefore more influence.

Marketers Increasingly Hire Celebrities and Even Full-Time Bloggers to Engage